When I was a stupid kid (long before I blossomed into a stupid adult), I came across an ad in Boy’s Life magazine I thought was the greatest concept since the rubber dog poop gag: Dial a Joke.
For merely 59 cents, it read, you could call a phone number and hear a joke. Every day!
What a great invention, I thought. The only failing I could see was that it was too expensive. After all, I figured, how much would it cost to tell a joke?
Leaning on my keen business acumen, (profit had not yet dawned on me), I decided to come up with an improved iteration. So my best friend Dan and I hand-drew an advertisement for dial-a-joke — along with my parents’ home phone number.
We plastered the ad on every light fixture and telephone pole we could find withing walking distance in our Detroit neighborhood. And it wasn’t long before we began to get responses:
It never occurred to me to say “Hello” or that someone might be calling for something other than my cutting humor.
And so it went. At least for a day, possibly two.
It wasn’t until pesky adults informed my parents that every time they called our house, a kid was picking up, telling a joke, and hanging up on them.
So long, business plan. Mom marched to my room and told me to get my ass out there and take down every sign we’d taped. That’s the Man for you: always keeping the little guy down.
I forgot the incident until a couple months later. Laying on my bed, probably leafing through another Boy’s Life for invention ideas, I head the phone ring. Then mom yelled at me from downstairs.
“Scawt!” (she has a distinctive Southern accent) she shouted. “It’s that stupid dial-a-joke!”
Always cool under pressure, I walked to the phone, trying to think of a bon mot (suck it, Groundlings).
Fortunately, no one called again, sparing me a tanned hide. But I learned a valuable lesson about thinking things through.
Later, I’d learn I was hardly alone in poor planning. And that childhood was hardly the province of short-term thinking. Like these folks: