Category Archives: Reviews

The Cult of Overpriced T-Shirts


Ahmadpur American Apparel once promised salvation in a cotton T-shirt. Trainwreck: The Cult of American Apparel shows it was selling a fantasy stitched together with hubris and hormones.

purchase peptides Clomiphene The film doesn’t so much unfold as it crashes forward, propelled by confessions from former employees, vintage campaign shots, and the magnetic, maddening presence of Dov Charney. We watch him strut through office hallways half-dressed, spouting slogans about sexual liberation and free expression, as if he were both prophet and product.

The documentary understands that Charney is its tragic clown — a man too convinced of his own genius to notice the moral sinkhole widening beneath him.

What emerges is a portrait of a workplace that felt less like a company than a fever dream. Employees describe a place where lines blurred: between boss and lover, between art and exploitation, between progressive values and old-fashioned power grabs. They speak of late-night parties, of “creative meetings” that doubled as auditions for Charney’s private fantasies, and of the peculiar glow that surrounded anyone anointed as one of his favorites.

Director Sally Rose Griffiths wisely lets these voices do most of the talking. They are by turns shocked, regretful, nostalgic. You feel the pull that must have existed in those early days: the chance to be part of something daring and new, to embody an idea bigger than yourself.

It’s the same seduction that lured young artists to Andy Warhol’s Factory, though here the silkscreens have been replaced by bodysuits and sexually charged billboards.

Yet for all its fascinating material, the film doesn’t always push hard enough. It catalogues the sins and the slogans but hesitates at the threshold of real critique.

We’re given glimpses of Charney’s legal troubles and the ethical contradictions of “sweatshop-free” labor, but these remain shadows at the edge of the frame. The film seems content to watch the trainwreck rather than search the wreckage for answers.

There is an undeniable rhythm to the storytelling — quick cuts, pulsing music, a sense of movement even when nothing is being said outright. It mirrors the brand’s marketing genius: distract with skin, dazzle with slogans, move fast enough that no one has time to ask what it all means.

You sense the filmmakers wrestling with this tension, caught between documenting the spectacle and interrogating it.

Still, there is power in the accumulation of voices, in the slow revelation of how a brand that sold authenticity built itself on illusion. In the end, Trainwreck: The Cult of American Apparel feels like trying on a shirt that looked perfect on the mannequin, only to discover the seams itch and the fit is all wrong.

We leave the film not wiser, perhaps, but sobered — reminded that behind every shining brand stands a man with a mirror and a sales pitch.

Hollywood’s New Marketing Kernel

Popcorn helmet buckets for F1, Iron Man, Star Wars and Captain America

When I was in college, I worked the summer box office at movie theaters in Atlanta. That was my side hustle — a few bucks to keep me stocked in textbooks, tacos and terrible University of Michigan t-shirts.

Back then, my job included more than tearing tickets and trying to look authoritative in a polyester vest. I also worked concessions, scooping endless buckets of popcorn and drenching them in a golden sludge we were legally forbidden to call “butter.” We called it “butter flavoring,” which felt like the sincerest kind of Hollywood honesty.

In those days, popcorn came in two forms: small or large. Maybe there was a medium, but it was just large with a guiltier conscience.

There were no Darth Vader heads, no Iron Man helmets, no $40 novelty containers shaped like F1 racing helmets. You wanted a refill? You came back with your oily bucket, we obliged, and you went back to watch Bruce Willis save yet another building.

Now, though, movie theaters have decided the kernel itself isn’t expensive enough. We need spectacle. We need the popcorn bucket to double as cosplay.

Enter the helmet buckets. You’ve probably seen them online — part snack vessel, part Comic-Con badge of honor. You can get a Star Wars Clone Trooper helmet, a Deadpool head, or even a Spider-Man mask, each designed to be the ultimate collector’s item (or, more likely, an eventual closet ornament you step over once a year).

The wildest part? These helmets don’t actually hold that much popcorn. One recent Marvel helmet holds about the same as a regular medium bucket — which means they’ve found a way to charge you large prices for medium popcorn, plus the privilege of wearing it on your head and posting it to Instagram.

It’s all part of the modern theater hustle. You come for the movie, but they make their real money in concessions. In my Ann Arbor days, we joked that the actual ticket price just covered the air conditioning. The real star was the popcorn: 15 cents worth of kernels transformed into a $9 edible sculpture.

Now, we’ve graduated to $30 helmets that promise a few extra kernels and a dash of faux-nerd prestige.

Still, I get it. People want to feel part of the show. They want to leave with more than a crumpled ticket stub and a stomach ache.

And, in a way, I admire the creativity — or at least the audacity — of a business that can convince us to pay extra for the same snack we’ve been guzzling since the days of silent films.

So, if you see me in line one day with an Iron Man helmet full of popcorn, don’t judge me too harshly. Just know that somewhere deep inside, I’m still that college kid behind the glass, ladling out butter flavoring and trying not to laugh at the markups.

After all, that’s show business.

Men of Steel


Look! Up in the sky! It’s a bird, it’s a plane — it’s George Reeves… wait, no, it’s David Corenswet?

Hollywood loves nostalgia almost as much as it loves a good reboot. So when James Gunn revealed David Corenswet as the new Superman, fans didn’t just squint at the bright new suit — they squinted at his face, tilted their heads, and wondered aloud, “Is that George Reeves back from the golden age?”

Reeves, who played the Man of Steel in the 1950s Adventures of Superman, set the visual template for what many of us still picture when we hear “faster than a speeding bullet.” Square jaw, smooth forehead, that earnest, almost wholesome Midwestern charm — he looked like the kind of guy who’d help you fix a flat tire before zooming off to stop a runaway train.

Corenswet, born decades later, somehow appears to have been grown in a lab designed to produce a classic Superman mold. The strong chin? Check. That clean, wide-eyed gaze that suggests he might still say “golly”? Double check. The hair, perfectly parted and just rebellious enough to toss a forelock across the forehead, might be the most Superman thing about him — it’s the kind of detail that would make even Clark Kent’s barber weep with pride.

What’s remarkable is how intentional this resemblance feels. In an era when superheroes come prepackaged with trauma and brooding monologues, Corenswet’s casting signals a return to Superman’s bright roots. Instead of gritted teeth and five-o’clock shadows, we get a guy who looks like he might actually enjoy flying — maybe even wave at you on his way to save the day.

There was also another Reeve who could steel himself.

The suit helps, too. Gone is the muted, armored aesthetic of Henry Cavill’s Superman. Corenswet’s costume glows with a colorful optimism straight out of a midcentury comic panel. Add the red trunks, and you’re practically one ice cream cone away from a Fourth of July parade in Smallville.

George Reeves once said he liked playing Superman because kids believed he was really capable of anything. You get the feeling Corenswet might believe that too — or at least, he’s willing to play it straight enough that we might believe again.

Of course, there will be comparisons. Reeves embodied a simpler time, when Superman’s biggest existential dilemma was whether Lois would guess his secret. Corenswet’s Superman will surely face bigger questions, and probably some CGI monstrosities thrown in for good measure.

But for now, it’s enough to enjoy that uncanny echo across the decades — a wink from the past dressed up in a new cape.

Because some heroes never really leave; they just wait for a new actor with a strong chin and a brighter smile to remind us they’re still up there, somewhere, up in the sky.