Cybertruck: Ugly, Unwanted and Utterly Ridiculous


Yessentuki The Cybertruck is heading toward the automotive graveyard, and its failure feels almost too perfectly designed.

Kurduvādi Tesla plans to wind down production around the middle of 2027, according to Elon Musk. The truck that was supposed to drag America into the future will last barely more than three years in production. Musk once predicted annual sales of 250,000. In 2025, Tesla sold 20,237.

The Cybertruck looked like a vehicle conceived during a meeting where nobody wanted to be the first person to say, “This is ridiculous.”

Its stainless-steel body had the geometry of a child’s drawing: a wedge, a flat roof, a few hard lines, four wheels. It seemed less designed than declared. Musk did not want to make a pickup that looked like a pickup. He wanted to make the future look like his idea of the future.

That distinction mattered. A truck has a job. It hauls, tows, works, gets dirty and survives the indignities of ordinary life. The Cybertruck arrived dressed for a science-fiction convention and asked to be taken seriously as a tool.

At its 2019 unveiling, Musk promised a starting price around $40,000, more than 500 miles of range and deliveries beginning in 2021. The production truck arrived years later. Its advertised range topped out at 325 miles, and the expensive first version cost about $120,000. The promised $40,000 bargain disappeared into the same alternate universe as the promised timeline.

Then there was the window demonstration. Musk said the glass was tough. A metal ball hit it. The glass cracked. A second ball hit another window. That one cracked, too. The truck had barely entered the world, and it was already performing its own review.

The Cybertruck did find buyers. It sold nearly 39,000 in 2024, its first full year. That was enough to make it the best-selling electric pickup in America. But curiosity is not the same thing as affection, and a waiting list is not a lifetime commitment. Sales fell by about 48 percent in 2025. Tesla’s Texas factory had capacity for more than 125,000 a year.

The early rush came from people who wanted to be seen in the strangest vehicle on the road. The harder question was whether anyone else wanted to live with it. Its shape turned every errand into a public appearance. Its price made the spectacle expensive. Its promises made the purchase feel like a wager on Musk’s ability to deliver.

That wager kept getting worse. Tesla issued 11 recalls, and the truck’s sharp-edged design limited its prospects in Europe, where pedestrian-safety rules posed a serious obstacle. SpaceX, another Musk company, bought $131 million worth of Cybertrucks in 2025. That detail gives the sales story a faintly absurd aftertaste: even the family business helped keep the family project moving.

Electric pickups have struggled across the industry. Buyers still care about price, range and towing, and those needs have proved hard to satisfy with large batteries. The Cybertruck inherited those problems, then added a design that seemed to challenge buyers to love it on command.

That is what makes its collapse so satisfying. Musk built the truck as a rolling rebuttal to conventional taste, conventional engineering and conventional expectations. It became a monument to the belief that confidence could substitute for judgment.

Now Tesla is shifting the factory toward the Cybercab, another grand bet on a future Musk says is coming.

The Cybertruck’s short run leaves a useful question hanging over that promise: How many times can you announce the future before the present asks for a refund?

The Faustian Bargain


Faustian Bargain: Faust, in the legend, traded his soul to the devil in exchange for knowledge. To “strike a Faustian bargain” is to be willing to sacrifice anything to satisfy a limitless desire for knowledge or power.

The Trump bargain was never that he would govern well; it was that he would hurt the people his voters hated and somehow leave them untouched.

That promise gave Trumpism its power. His supporters could overlook the chaos because they believed the chaos had a target. The government would be broken open, the experts put in their place, the old rules swept aside. The country would come out stronger.

The bargain depended on a comforting fiction: that a president could attack knowledge and still benefit from what knowledge provides.

During Trump’s first term, experienced officials sometimes slowed him down. Advisers warned him about the costs of his ideas. Lawyers explained where his authority ended. People with jobs to do tried to keep impulse from becoming policy.

His followers saw that friction as sabotage. They heard the word “expert” and imagined an enemy protecting the wrong people. Trump made that suspicion a political identity. Every warning became proof that someone feared his power.

So his second term promised fewer restraints. Loyalty would count more than experience. The president could surround himself with people who shared his instincts and carry out his wishes. That sounded like strength to a movement tired of hearing why things were complicated.

Then reality arrived with its usual lack of interest in slogans.

A tariff does not make another country pay simply because a president says so. The cost moves through businesses and supply chains until American importers and consumers carry much of it. Election lies do not become evidence because millions repeat them. An agency stripped of people who understand its work cannot keep delivering the service those people provided.

Trumpism treats these consequences as new enemies. If the policy fails, blame the bureaucrat. If the forecast proves right, blame the forecaster. If a court applies the law, attack the judge. If an election goes against you, call the result corrupt. The movement turns every correction into another reason to distrust the people who can explain what happened.

That is a powerful way to campaign. It is a poor way to govern.

The next Republican leader will be tempted to offer Trumpism with better manners. Keep the grievance. Keep the promise to punish the disfavored. Keep the claim that one strong leader can sweep away every frustrating obstacle. Then replace the bluster with discipline and call the result a smarter version of the same project.

But the damage comes from the project itself. A movement that treats expertise as betrayal will keep driving out the people who know how systems work. A leader who demands loyalty above competence will keep hearing what he wants, even when the facts point somewhere else. The successor can lower his voice. He cannot make the bargain cost less.

Trump can turn resentment into political gold. He can make supporters feel seen by naming their enemies and promising to defeat them. But that gold belongs to the campaign. In government, someone still pays for the broken machinery, the bad advice and the decisions made to flatter the boss.

The Faustian bargain was always that Trump would make his followers feel powerful while weakening the institutions they depend on. His successor may inherit the movement.

Or see its lunacy.