Hemingway’s Four Rules of Writing:

1. Use a short first paragraph
2. Use short sentences.
3. Use vigorous English (drop adjectives; employ synonyms).
4. Write in the positive, not negative (unhappy = sad; inhospitable = cold)
   
   

Bowles’ Four Rules (and one law) of Journalese:

1. Interview someone as if you’re talking with a friend who needs to be heard.
2. Assemble the facts of your story into an elevator pitch; that’s your lede.
3. Write like you speak.
4. Read your story aloud, as if you were a newscaster.
   

The one governing law of Journalese:

It us unethical to report anything without evidence to support it.